According to comScore, 10% of Univision.com's traffic comes from Spain and 19% from Mexico. Interestingly, only 30% originates in the U.S. Spain's El Mundo newspaper website has a 6% reach in Mexico, not much less than local newspaper El Universal (9.5%), although El Universal ranks much higher in minutes per visitor.
By 2050, Hispanics will amount to a quarter of the total U.S. population and demographers agree that during this century the U.S. will be the country with the largest amount of Spanish-speakers in the world.
Many U.S. business, advertising and media executives who read Portada in print and online speak Spanish or are interested in learning it.
In the United States, perhaps the country that most successfully has integrated a variety of cultures into its social and political fabric, to encourage the learning and use of Spanish is particularly important.