The Obama campaign released a new Spanish-language television spot on Monday, titled “El Sueno Americano”, in which he addresses Hispanic voters in Spanish about the American dream.
The thirty-second spot focuses on the principal issues in all voters mind this election season, healthcare and education, instead of focusing on the hottest of hot-button issues, immigration reform.
Last July, the Obama campaign stunned Hispanic media execs with the announcement that it planned to invest $20 million in Hispanic advertising in battleground states in the run-up to the election. Most of this spending has been absorbed by television networks Univision and Telemundo.
The Spanish-language commercial was leaked to YouTube on Friday and by Tuesday morning had yielded more than 60,000 page-views.
Related Article: Is Hispanic Print Being Overlooked by Presidential Campaigns?