nuvoTV, the English-language Latino entertainment television network, and Ooyala, a  provider of digital video technology, services and analytics, have partnered to launch an innovative marketing campaign through which cross-device, social TV experiences increase viewership and drive overall fan engagement for hit shows like Operation: Osmin and others.

Debuting earlier this month, nuvoTV delivered a multi-platform launch of a season premier both on-air and on Facebook with the first episode of the new season of Operation: Osmin. Using an interactive Facebook app and embedded player developed by Ooyala, nuvoTV increased its viewership for the season two premiere of its reality TV hit Operation: Osmin via Facebook. nuvoTV will continue to use Facebook for special promotional events to drive social engagement around its content and to increase tune-in to its full range of programming available.

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