Interactive agency Nobox Marketing, with offices in Puerto Rico and Miami has announced the launch of its new website, www.nobox.com.
The company is highlighting the website's feature-rich content and is inviting the public to examine the campaign case studies that are posted on the website to get a feel for the agency's creative approach.
At the heart of this approach is the belief that traditional mass-appeal marketing is now obsolete, and that the greatest opportunity lies in targeting specific segments with campaigns that resonate on a personal level.
Also central to the company's marketing strategy is campaign integration, bringing in different elements such as banners, mini-sites, and e-cards into the broader marketing effort.
Nobox has done campaigns for Mozilla Firefox, Lexus and Toyota, among others.