Interactive agency Nobox Marketing, with offices in Puerto Rico and Miami has announced the launch of its new website, www.nobox.com.

The company is highlighting the website's feature-rich content and is inviting the public to examine the campaign case studies that are posted on the website to get a feel for the agency's creative approach.

At the heart of this approach is the belief that traditional mass-appeal marketing is now obsolete, and that the greatest opportunity lies in targeting specific segments with campaigns that resonate on a personal level.

Also central to the company's marketing strategy is campaign integration, bringing in different elements such as banners, mini-sites, and e-cards into the broader marketing effort.

Nobox has done campaigns for Mozilla Firefox, Lexus and Toyota, among others.

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