Interesting news, particularly as there has not been much movement on the Hispanic newspaper network front for some time (remember the boom times of Hispanic print during the 2003-2006 period?). Today, Jason E. Klein, President and CEO of Newspaper National Network LP (NNN) announced the launch of the NNN Hispanic Network, a national network of U.S. Hispanic Newspaper Media reaching 50 million+ Hispanic consumers across virtually all 500+ Hispanic newspaper publications in the United States.
Klein also named Hispanic media veteran Mike Cano as Director of Hispanic Media, a new position for the NNN. Cano has a 25 year history in the Hispanic marketplace having held senior executive ad and sales leadership roles including Vice President of Business Development and Partnerships for La Opinion, Publisher of La Raza in Chicago and President/CEO of Impacto USA, a MediaNews product and the largest ABC audited Spanish-language weekly newspaper in the nation.
The NNN Hispanic Network includes leading Hispanic publications including: El Nuevo Herald (McClatchy) Hoy Los Angeles, Hoy Chicago (Tribune), Al Dia (Belo), La Opinion Los Angeles, La Raza Chicago, El Diario La Prensa New York (ImpreMedia), La Voz Houston (Hearst), El Periodico USA McAllen and more. The NNN Hispanic Network will offer the widest network of local print and digital Hispanic properties, unmatched efficiency, easy scalability, and demonstrable ROI.
The 2010 Census put a spotlight on the Hispanic consumer market and demonstrated that Hispanics control over $1 trillion in buying power. Recent industry surveys also show that 82% of Hispanics read a Hispanic newspaper at least weekly, underscoring the tremendous reach of Hispanic newspapers.
“The NNN Hispanic Network will deliver NNN’s proven one-stop planning and service model to national advertisers looking to engage local Hispanic audiences,” said Klein. “With the growth of the Hispanic marketplace and local Hispanic media, our discussions with both newspapers and advertisers convinced us that it was time for NNN to launch its own Hispanic network.”