New Video Website Targets Peruvian Americans

“Americans.TV is an online video platform that targets niche audiences of immigrants in the U.S.A. Advertisers and sponsors can reach ethnic micro-markets that are otherwise diluted in larger, more general terms like “Hispanics” or “Latinos,” says Rafael Lanfranco, vice president of Peruvian-American.TV. The company is starting out with the channel targeting Peruvian Americans, but plans to branch-out to cover other Latin American countries.

The site will blend in-house production and user generated content to provide the Peruvian community with public service information and entertaining programming targeting their specific interests, needs and cultural heritage.

Currently, approximately 250,000 Peruvians live in the US legally, though it is estimated that the real number lies closer to 1 million when accounting for those who are here illegally. According tot eh U.S. Census Bureau, the median household income of Peruvian Families meets the average American HHI at $42,000 and 25% of Peruvians over the age of 25 have college degrees, exceeding the national average of 24%.

Lanfranco foresees a variety of marketing opportunities available, particularly for financial institutions in the form of remittance processing. According to the Inter American Development Bank, Peruvian send home close to $1.5 billion dollars annually.

The platform is currently under development by Boston-based Nuovomedia Laboratories, LLC.