Editorial Televisa launched Ocean Drive Mexico in April. Miami based Ocean Drive Inc, publisher of Ocean Drive and Ocean Drive en español (see “Wealthy Floridians, a tantalizing audience for Latin-American and US publishers,” page 13, Portadatm No. 3 May/June 2003), gets a 7-10% revenue share in exchange for the Mexican rights to the brand and some of its content. Luxury goods advertisers now have a wide selection of print media platforms that they can use to reach high purchasing power individuals in Mexico. In addition to Ocean Drive>Mexico, Editorial Televisa also publishes the high-society gossip magazine Caras, launched in December 2002, which targets the same demographic. Editorial Expansion publishes Quién, a magazine featuring actors and other celebrities from the Mexican entertainment and cultural world.

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