What? Pinta, a new cross-cultural ad agency, has opened in the US with offices in Miami, New York and Los Angeles.
Why it matters? The new agency will focus in the US Hispanic anc cross-cultural markets. It will offer a marketing services including Media Buying/Planning, Digital, Communications, Strategic Planning, Research, Experiential, and Grassroots.
Pinta comes from a spin-off from the U.S. operations of JeffreyGroup, a Latin American communications firm with over two-decades of expertise. Mike Valdes-Fauli, President & CEO of Pinta, has led an internal team over the past 12 months preparing the agency for the launch.
The agency opens its doors servicing key clients including Buchanans, Johnnie Walker, Facebook, Fox Hispanic Media, Miami Marlins, Perfumania , T-Mobile and TD Bank. A Pinta spokesperson tells Portada that the new agency will offer a wide array of services including “Advertising, Media Buying/Planning, Digital, Communications, Strategic Planning, Research, Experiential, and Grassroots.”
Pinta has acquired a digital firm specialized in public relations and social media in Los Angeles, fueling the firm’s West Coast expansion and bolstering its presence across the top-three multicultural markets. Also, has named a new head of the New York office to reinforce a Strategic Planning background.
Valdes-Fauli said that “For too long, marketers and agencies stayed neatly within lines that dictated how they communicated with multicultural consumers in this country, whether through language, medium, age or demographics. Those parameters are changing, and Pinta was created to think outside the lines and address these trends head-on.”
Joining Valdes-Fauli as part of the senior management team is Alex Barreras, who had been Creative Director at a number of ad agencies; Romina Bongiovanni, formerly a Senior Vice President of Edelman’s Multicultural Practice and most recently owner of Journey Marketing in Los Angeles which Pinta has acquired; Joe Gutierrez as Managing Director in New York and Head of Strategic Planning, who previously held executive positions at agencies including Global Hue, The Vidal Partnership and Kirshenbaum Bond; and Lauren Cortiñas, joining from JeffreyGroup, who will serve as Managing Director of Communications, servicing the firm’s legacy PR business.