Walter Karl Interactive is announcing its new consumer email list, La Lista Buena, with a universe of 2.5 million names of Hispanics who have demonstrated interest in receiving special offers and information from third party mailers. 

Hispanic email lists are still rather rare, as Latinos are not as numerous online as the general market is. However, look for more Hispanic email lists to become available, as online adoption increases. “It’s growing daily. There are a lot of marketers that will do multi-channel campaigns, but there are many marketers that do just email,” says Mio Hernandez, Coordinator for Walter Karl. “We’ve found that there is more demand for the Email lists.”

The list includes demographic selects, such as: Age • Country of Origin • Gender • Home Ownership • Income Interest • Categories • Marital Status • Occupation • Presence of Children.

The base rate is $110/M. For more information, click here.

Portada Staff

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