New Campaign: American Airlines

Zubi Advertising has launched an integrated Hispanic advertising campaign for American Airlines to reach Latino travelers.

As an evolution of the American Airlines classic campaign “We Know Why you Fly,” the brand’s main goal is to reach Latinos this travel season knowing that they travel abroad to visit their families and friends for the holidays.  The campaign features, radio, online, out-of-home and TV, which will air in major Spanish-language networks, such as Univision, Telemundo and Telefutura.

The headline message reads: “No importa cual sea tu destino, nosotros te llevamos” or “It doesn’t matter what your destiny is, we will take you there”

The campaign will run through early 2008 in top Hispanic markets for American Airlines including Dallas-Fort Worth, Chicago, New York and Miami and with sponsorships in events such as ‘Premio de la Radio’ and the ‘Rose Bowl Parade’ in Los Angeles.

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