The U.S. Hispanic demographic boom continues according to the 2010 U.S. Census data released this week for Nebraska, North Carolina, Delaware, Kansas and Wyoming. As analyzed by Univision Corporate Research the new statistics show that.

  • Hispanics accounted for more than 63% of the total population growth in Nebraska.
  • In North Carolina, Hispanics are growing eight times faster than the non-Hispanic population, more than doubling in the last 10 years.
  • 1 out of every 3 individuals added to the Delaware state population is of Hispanic origin. In fact, Hispanics in the states are growing faster than any other demographic.
  • The Hispanic population in Kansas grew more than 59% since 2000. Moreover, Hispanics accounted for more than 42% of the growth among the adult population in the state.
  • Hispanics in Wyoming accounted for more than 26% of the population growth in the state.

Based on an aggregation of the 26 states releases thus far by the Census bureau:

  • Hispanic population growth is exceeding the most recent Census estimates by more than 5%.
  • Approximately 20.7 million Hispanics in the 26 states released as of 3-4-11.
  • Hispanics contributed 51% of the overall population growth in those states.
  • From Census 2000-2010 the Hispanic population in these states grew by 52%.

The U.S. Census is expected to release state by state information through March 2011. Portada published US Census results previously for Nevada, Utah, Oregon, Washington, Colorado, Alabama, Hawaii and Missouri ;  Louisiana, Mississippi, New Jersey and Virginia, and Texas, Illinois, South Dakota and Oklahoma.

As analysts interviewed by Portada predicted in our recently published Special 2010 Census Results Preview Issue, Emerging Hispanic Markets, or states that are not part of  the top 10 Hispanic markets by population size are growing particularly fast.

Portada’s Emerging Hispanic Markets Forum to be celebrated in New York City on Sept. 21, 2011 will examine the case for marketing to Hispanics in regions that are not part of the top 5 Hispanic markets. These markets include states such as: Arizona, Colorado, Georgia, Maryland, Virginia, Washington DC, New Jersey, Massachusetts, Oregon, Pennsylvania, South – North Carolina and Utah In addition, DMA’s that are often eclipsed by major neighboring metropolis will be analyzed (e.g.: Orange County, CA, Riverside, CA and Hoboken, NJ.).

The Forum will bring together major NYC and North East based clients and agencies with media executives and agencies that have a strong presence in emerging Hispanic markets. Make sure to register.


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