IAC  has made a promotion at the top ranks of About.com, the company tapped Neil Vogel to be CEO of About.com, the curated information website it bought from The New York Times Company for $300 million last year.

Vogel was the founder and ultimately CEO of Recognition Media, a marketing company perhaps best known as the entity behind the online entertainment world’s Webby Awards. Before launching Recognition, he was a senior manager at digital publicity and content boutique Alloy Media + Marketing.

IAC quoted Vogel as saying about his new position that “I am thrilled to have the opportunity to dig in with the entire team and unlock its incredible brand potential.”

About.com has offerings targeting the Spanish-speaking world (mostly U.S. Hispanic market).

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