Puts the Rubber to the Road

Televisa Digital’s auto site is getting the word out about its redesigned site, and is taking out print ads in places like Hispanic Magazine.

The site is a joint venture with general market auto content producer Motor Presse. Under the deal, Televisa repurposes the premium auto content for Hispanic distribution.

“It’s a stand-alone Spanish-language auto site dedicated more to content than brokering leads to dealerships, which is common among some other Hispanic auto sites,” says Jacques Hart, commercial director at Televisa Digital. “ is a peer content and advertising-based model.”

Related Article: Televisa Publishing's Group Publisher David Taggart Leaves Company (Mar. ’08).