Televisa Digital’s auto site is getting the word out about its redesigned site, and is taking out print ads in places like Hispanic Magazine.

The site is a joint venture with general market auto content producer Motor Presse. Under the deal, Televisa repurposes the premium auto content for Hispanic distribution.

“It’s a stand-alone Spanish-language auto site dedicated more to content than brokering leads to dealerships, which is common among some other Hispanic auto sites,” says Jacques Hart, commercial director at Televisa Digital. “ is a peer content and advertising-based model.”

Related Article: Televisa Publishing's Group Publisher David Taggart Leaves Company (Mar. ’08).


Portada Staff

Write A Comment

Get our e-letters packed with news and intelligence!