There is a clear trend towards Multicultural Branded Content (see our recent 2011 predictions).
New York City based advertising agency Revolucion just announced its official partnership with production company EO Integration to broaden its client service capabilities. The two New York-based agencies merged to enable clients to reach multicultural consumers through cutting-edge communications. As part of this shift, EO founder Roberto Alcazar joins Revolucion as Partner and Executive Creative Director.
EO is a production company that provides innovative branded content solutions to its clients through film, television Internet and emerging, non-traditional media. EO specializes in Spanish-language branded content properties for the U.S. Hispanic and Latin American markets Alcazar’s career in advertising spans two decades and three continents, With experience at Saatchi & Saatchi, Euro RSCG and FCB. He served as Chief Creative Officer at Wing, Grey Global Group’ s Hispanic practice.
Revolucion’s clients include Ace Hardware, American Heart Association, Casio Electronics, HBO Latino and Palm Bay International.