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What: Monumental Sports & Entertainment (MSE), the operator of Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA) and the Verizon Center. announced a plan to expand its global branding and sales footprint.
Why it matters: The partnership, will include a wide variety of analytics support and content development from Scout Sports and Entertainment, a division of Horizon Media, and Bungalow Horizon, a content JV with Horizon Media. M&P Silva will lead the global expansion of MSE’s sports rights sales.
Monumental Sports & Entertainment (MSE) has announced an expansion of their global business initiatives, appointing MP & Silva, the sports rights agency, as their exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development.
This partnership, which will include a wide variety of analytics support and content development from Scout Sports and Entertainment, a division of Horizon Media, and Bungalow Horizon, a content JV with Horizon Media, will take Monumental Sports & Entertainment’s footprint beyond the borders of Washington, D.C., and the United States, a first for one of the most diverse companies in professional sports.
The partnership makes MP & Silva the main commercial partner of Monumental Sports & Entertainment, which owns and operates the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA) and Verizon Center. MP & Silva will be commercializing the naming rights of Verizon Center, also the home of the Georgetown Hoyas men’s basketball team of the BIG EAST Conference and a top 20 globally rated venue according to Billboard and Venues Today. Scout will provide MSE and MP & Silva with a wide array of global business analytics to further support and define MSE’s opportunities in the global marketplace. Bungalow Horizon will develop a wide array of content opportunities to support the initiative.
MP & Silva will leverage the success of MSE’s professional sports teams through marketing programs around the globe and will oversee the analytics service that Scout Sports & Entertainment will provide to MSE.
Monumental Sports & Entertainment is an only privately held company to own and operate three professional sports teams and its arena. MP & Silva will leverage the success of MSE’s professional sports teams through innovative marketing programs around the globe and will oversee the analytics service that Scout Sports & Entertainment will provide to MSE.
“We view Monumental Sports & Entertainment not only as an organization that owns a top-ranked arena and Washington, D.C. -based teams in the NHL, the NBA and the WNBA but also one that aspires to expand its brands globally, said Jim Van Stone, MSE’s president of business operations and chief commercial officer. “Washington is a vastly diverse global seat of government, culture and business. By expanding our reach we can expose the amazing opportunities here to a global marketplace while helping bring brands and other business opportunities to one of the most diverse and vibrant cities in the world.”
Marco Auletta, CEO of MP & Silva, said: “This is a ground-breaking long-term partnership for MP & Silva, and we are extremely heartened by the confidence that Monumental Sports & Entertainment has placed in us to secure new commercial and sponsorship opportunities to bolster their assets. Our success stems from our well-established group of professionals in our 20 offices, with a very solid network of contacts and extensive knowledge of each regional market. This will benefit our partner, Monumental, and broaden their sponsorship opportunities into new territories.”
This landmark deal showcases the evolving players in the naming rights arena as traditional experts seek additional data capabilities.
Managing Partner of Scout Sports and Entertainment, Michael A. Neuman said. “Our relationship with Monumental and MP & Silva is a prime example of how the right partnerships result in a successful hallmark venture. The MP & Silva sales expertise and experience combined with our analytics work will redefine how such global deals will be executed in the future.”
“Content has become such an important part of strategic partnerships with brands,” said Bob Friedman, CEO of integrated entertainment company, Bungalow Media + Entertainment. “Bungalow will develop a wide array of content opportunities to enhance the value of the sponsorship for the naming rights partners.”
MP & Silva will oversee the exploitation of all commercial rights for its extensive calendar of events.