MediaCom has named Daniel Brown as the new Head of Digital for MediaCom Mexico. The appointment comes alongside several recent senior hires across the region, including Fernando Silva, Regional CEO, and Edgardo Frias, Mexico CEO.
Brown joins MediaCom Mexico after serving the past four years as Digital Director for MediaCom’s global headquarters in London. In his new role, Brown will ensure the delivery of forward-thinking digital solutions across the MediaCom Mexico client base, which includes Procter & Gamble, Bayer and Volkswagen Group. He will also help the agency gain traction with new client partnerships in the market.
“Daniel’s relocation demonstrates our strong intent to digitise MediaCom’s presence in the Latin American region,” said Fernando Silva, CEO of MediaCom Latin America. “Bringing the best talent from advanced markets like the UK will evolve our digital capabilities to the next level, allowing us to deliver the most cutting-edge solutions for our clients.”
“This is an extremely exciting time to be working in this part of the world,” Brown added. “I’ve come here to ensure our MediaCom clients – present and future – have digital thinking that propels their business one step ahead of the competition.”