Grupo W announced that it will begin operations in the U.S. The firm decided to open offices in Miami to work with agencies and advertisers in the Hispanic Market and offer the digital services the company offers in México. The operations begin in two weeks, on October 25.

The agency informed that is willing to work with agencies and advertisers of the Hispanic market and offer them its digital services. Grupo W hired Lynn Ponder as new business developer to search new clients in the US.

“We are open to colaborate with agencies with experience in the U.S. Hispanic Market”, said Ulises Valencia, partner and founder of Grupo W. Miguel Calderón, co-founder added “We’ve worked with agencies like Wieden + Kennedy, Goodby Silverstein & Partners, 180 Amsterdam and Crispin Porter + Bogusky. Our plan is to take this experience in our new venture. We are looking forward to work with Hispanic agencies.”.

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