The Hispanic magazine sector is showing signs of strength with increasing ad revenues and circulation rates. Some larger publishers are increasing the circulation of their magazines. Meredith Hispanic Ventures just announced that it is increasing the rate base for its Hispanic media brands starting with February 2012 issues.
- Siempre Mujer, a Hispanic women's lifestyle publication launched in 2005, will raise its rate base to 550,000 from 500,000, an increase of 10 percent. Siempre Mujer has raised its rate base from its initial launch of 350,000 to 550,000, nearly a 60 percent increase.
- Ser Padres, a parenting title in the Hispanic market, will raise its rate base to 850,000 from 700,000, an increase of 22 percent In just the past three years, Ser Padres has raised its rate base from 500,000 to its new level of 850,000, a 70 percent increase.
- Ser Padres Espera, aimed at the expecting Hispanic Moms market, will increase to 400,000 from 350,000, an boost of 14 percent
"This growth reflects the continued demand for our titles among the growing marketplace of young, active Hispanic consumers," says Enedina Vega-Amaez, Publisher, Meredith Hispanic Ventures.
Key categories fueling advertising growth for Meredith's Hispanic titles include Toiletries & Cosmetics and Food & Beverage. Among the leading advertisers are well-known companies such as Procter & Gamble, L'Oreal, Mars and Kellogg's.
Televisa Publishing and Digital this year increased the rate base for its Vanidades and Poder magazines.