Mercado Bilingüe, the Dallas-Ft.Worth monthly (circ. 75,000) published by Redan Bilingual Media, recently launched a new website.
The new website is divided in three parts. “Learn,” where users can find useful how-to information, including tips and advice on finance, health, immigration issues; “Earn,” a source for bilingual job-seekers and entrepreneurs; and finally, “Save,” were users find coupons, special offers, contests and promotions.
Brent Murphy, publisher of Mercado Bilingüe tells Portada that his company has signed several agreements to drive traffic to the new websites. Partners include Univision TV, Univision Radio, La Estrella and “a good number of regional and national advertisers who see value in our approach.”
In 2005, Redan Media had plans to publish the print edition of Mercado Bilingüe in other markets. When asked if his company still had those plans, Murphy answers “possibly-a lot depends on how our strategic partnerships play out. The aim of the site is to drive national traffic so if this works better for our advertisers our print focus will remain regional and our online focus will go national.”
