Spanish Broadcasting System, Inc. announced today that it has entered into a sales representation agreement with Spanish Television Sales (STS) to have the Company represent SBS' leading Mega TV properties.
"STS knows Mega TV already and we look forward to working with them to capitalize on the growing number of opportunities we see in the market," said Cynthia Hudson Fernandez, Chief Creative Officer and Executive Vice President for Mega TV. "This representation agreement demonstrates that the market for Spanish-language advertising alternatives continues to expand."
STS focuses on targeting and delivering important middle-class Hispanic consumers. Currently, STS has offices in New York, Los Angeles, Texas, Chicago and Miami.
Source: News Blaze