What: Reprise Media, a unit of Mediabrands Audience Platform, specialized in the field of digital marketing is creating a new unit in Miami to service Latin American and U.S. Hispanic clients.
Why it matters: The move reflects the increasing need of clients for performance oriented digital marketing services. It is also one of the first times IPG Mediabrands Miami based agencies explicitly focuses on the U.S. Hispanic market.
IPG Mediabrands just opened a new unit in Miami called Reprise Media. The new specialty agency will provide digital marketing solutions, search engine marketing (SEM), social media marketing (SMM), search engine optimization (SEO) and digital production services for Latin American and U.S. Hispanic clients. Reprise Media Miami is the sixth office launched In Latin America offering this specialty service. It started in Santiago, Chile in 2011 and over the past few months has expanded into Argentina, Colombia and Uruguay. Clients include Microsoft, MasterCard, Bupa, Newell Rubermaid and Sony Picture, among others.
While IPG’s Miami based agencies have traditionally primarily focused on the Latin American/panregional markets, Reprise Media Miami will also focus on the U.S. Hispanic market. To promote Rerpise Media’s offering for the U.S. Hispanic market will be part of the new units business development activity, the Reprise Media Miami tells Portada.
In addition, the The Reprise Media Miami team notes that the main focus will be on performance platforms oriented digital marketing and creative digital activities. Digital media buying will be continued to be done by IPG agencies Mediabrands, UM, Initiative and BPN.
The new Miami based unit will be led by Osvaldo Pavez who adds this role to his current position of Digital Director, UM Latam. “Miami has become the capital of Latin American businesses, and as a result clients are demanding specialized, solid teams to handle their media investment in the city. That’s why we decided to launch a pan-regional operation for Reprise Media here, equipped of a strong team of savvy professionals with vast international experience in the digital area who can meet all clients’ needs and further expand our offer in the market,” said Osvaldo Pavez.
Pablo Rodriguez, President, World Markets LATAM for IPG Mediabrands, said, “The launch of Reprise Media in Miami will enhance the solid expansion of our specialized services across Latin America; particularly in Miami, the pan-regionalization of our services, has shown a dramatic growth in recent times.”