Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Marchex and Fox Partner to Launch Spanish-language Websites

To target U.S. Hispanic and Latin American communities.

Content

Marchex and Fox’s Latin American Channels division are partnering to provide Spanish-language content for Marchex’s mass-appeal websites, like familias.com (families), salud.com (health) , and deportes.com (sports).

The content will be designed to appeal to both U.S. Hispanic and international audiences in Spain and Latin America. Marchex’s strategy is to target Spanish-speaking Internet users worldwide, who number approximately 88 million according ot Internet World Stats. Marchex paid $10 million for the sites.

Content will be provided by Fox’s Latin American channels Fox Toma 1, Utilisima, Fox, Fox Sports, Fox News, Speed Channel, and MyFox.

While Marchex has an agreement with Yahoo to handle its domestic advertising, the company will also work with Google abroad with graphical and pay-per-click (PPC) text ads, to serve local markets.

Meet & Learn
Portada Live Events

U.S.

April, 10, 2025

Latin America

April, 10, 2025

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

Get our e-letters packed with news and intelligence!