Lopez Negrete Communications, Inc. (LNC) announced two executive appointments: Executive Director of Digital Marketing Leonardo Basterra and Creative Director Joaquin Lira.

Last week, the Hispanic agency named Julio Arrieta executive group account director. He joins a top-notch team dedicated to Verizon Telecom, an account which the agency won in 2010.

Arrieta, as executive group account director for the Verizon Telecom account, will join an established group of experienced executives, including Marisol Cruz, executive director of strategic marketing; Miguel Moreno, executive creative director; and Jim Irvine, senior director of media strategies.

Since 1991, Arrieta has held various managing, vice presidential and chief marketing officer positions, both nationally and internationally, as well as serving on boards of several non-profits. A native of Caracas, Venezuela, he has dedicated his career to Hispanic and multicultural marketing, most of which has been focused in the fields of technology and telecommunications. In 2007, Arrieta first crossed paths with Verizon while heading the Multicultural/Urban Practice at Momentum/ McCann, serving as strategic planner, with the goal to integrate events and sponsorships for multicultural audiences.


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