Acento, a full service Hispanic advertising, promotions and PR agency headquartered in Los Angeles with offices in Chicago and New York, announced today the appointment of Joe Kutchera as its new Director of Digital Services.

Joe Kutchera, a frequent editorial contributor to Portada, brings to Acento a wealth of knowledge and expertise on reaching Hispanic and Latin Americans online, bringing more than a decade of interactive and marketing experience. Kutchera is also the author of Latino Link: Building brands online with Hispanic communities and content (Paramount Books); a go-to book for marketing and media executives. Prior to joining Acento, Kutchera spent nine years at Time Warner where he built web properties (such as Warner Bros. Online, CNN Money, and CNNExpansion) and launched the digital ad sales team for Grupo Editorial Expansion in Mexico City(acquired by Time Inc. in 2005). Kutchera is a frequent speaker and consultant on marketing to Hispanics online in the U.S., Spain, and Mexico.  Kutchera will now lead and further develop Acento's digital capabilities for its various clients.

"We are always excited to bring on board solid industry experts," states Roberto Orci, President/CEO at Acento.  "Joe's success and results-driven experience with connecting brands to Hispanics complements our existing Acento Works philosophy."

"Acento's teamwork and client-driven results very much impressed me. Training workshops for the staff led to a conversation for me to join the company and build our clients' already strong brands online," Kutchera says. "As the "minorities" in the U.S. become the "majority," how will clients adapt their digital marketing efforts to better reflect consumers' cultural preferences? That's what we will accomplish for them with Acento's digital team."

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Joe Kutchera: Building a Branded Social Network for U.S. Hispanics

The Latin Interactive World: Joe Kutchera: Bringing Fans Together on Youtube

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