Portada interviewed Amit Rahav (photo), Vice President of Marketing at MediaMind. We asked him about the implications of the recent acquisition of the company by DG. MediaMind has five offices focusing on the Hispanic and Latin American markets:Brazil, Mexico, Argentina, Miami and the recently launched branch in Colombia. (The General Manager for the Colombian office is Isabel Agudelo, formerly an Account Manager for MediaMind in London. She has been working at the company for 4 years.)
The Q&A with Amit Rahav follows below:
Portada: How does this acquisition affects MediaMind in Latin America?
Amit Rahav: “MediaMind is extremely focused on out LatAm business, which has been our fastest growing region in the past year. This acquisition strengthens our presence in Latin America by tapping into the broadcast market. Our joint vision with DG is to create a "cross-media" platform which will help local agencies and broadcasters monetize/capitalize on the digitization of the advertising space, for bot broadcast and online. The Latam broadcast market is key for DG because of the growth of the TV advertising market and the increase in technology acceptance.
Portada: How will the company be reorganized? Which are the new objectives to Latin America and the Hispanic market in the United States?
Amit Rahav: “DG and MediaMind are extremely complementary, and there for the organization continues forward without massive changes. Our objective in Latin America is to become the principal provider of advertising management services for the region. DG, upon the start of its international delivery solution, will be in a position to service mots international and local brands with a fully automated workflow for advertising deliveries across multpile platforms, from onlline to broadcast.
Portada: Does DG have assets in Latin America or in the Hispanic in the US?
Amit Rahav: “DG works with Latam partners to provide an end to end digital experience for clients in the region, thereby reducing the time to market across online and TV campaigns. DG will increasingly deploy its technology with the region's broadcasters to provide enhanced solutions for digital delivery of advertising. Our coverage of Hispanic media outlets in the US is very solid.”
Amit Rahav has over 19 years of experience in marketing, sales and development of high technology products and services. He oversees the global marketing activities for MediaMind.Before joining MediaMind (formerly Eyeblaster), Mr. Rahav served as Vice President of Marketing for Orbotech, Emblaze Mobile and MessageVine. Previously, he was Director of Marketing with BMC Software.