One of the most interesting news during Day 1 at our Latam Summit was Prisa’s Paul Westhorpe assertion that by 2015. Prisa expects 70% of its digital revenues from the U.S Hispanic market and Latin America.
Westhorpe, Managing Director Global Digital Sales & Strategy at Grupo Prisa said during the panel “Spotlight on Private Equity/VC”.
In order to obtain that goal Prisa is looking for small companies that are poised to rapidly grow with the help of Prisa’s digital assets. Westhorpe added that interesting acquisition targets are companies that have developed a specific niche in the digital space.
Out of 3.5 billion euros in revenue, Prisa currently obtains 2 pc in the form of digital revenues. It expects to increase that share to 20% by 2015 with 70% of it coming from Latin America and the U.S Hispanic market.
The 2012 Latam Advertising and Media Summit is going to take place on June 6-7, 2012 in Miami. With the 2011 edition's attendees feedback in mind, Portada is working on providing even more quality content, refined networking opportunities and some surprises!