Lapiz, the U.S. Hispanic advertising agencie, announces the addition of Digital and Shopper Marketing practices to its advertising services. With the addition of new agency resources, including retail and digital subject matter experts, methodologies and processes, Lapiz can now expand its service with U.S. Hispanic consumers to help brands achieve their goals.

Two new areas were created: Lapiz Digital and Shopper Marketing. Two leaders within the Leo Burnett family will drive the respective disciplines:

  • Eduardo Alvarez, senior vice president, leads Lapiz Digital. He brings more than 20 years of international experience that spans the globe across Europe, Asia, and the Americas, with expertise in Direct, Database Marketing, and planning of Integrated Marketing Communications.  Importantly, Eduardo brings extensive experience working with multinational accounts managing some of the biggest marketing databases in the world.
  • Toni Knoop, account director, leads Lapiz Shopper Marketing. Toni offers 15 years of experience, targeted almost exclusively to the U.S. Hispanic consumer, and has most recently led Hispanic marketing initiatives for numerous MillerCoors brands, as well as general market campaigns for MillerCoors' Import and Above Premium brands.

Lapiz currently services clients that includes such blue-chip brands as U.S. Cellular, Allstate, Procter & Gamble, Kellogg Company, Bush Brothers and ACH Food's Mazola brand.

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