Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled "Mural" and "Kabuki".
The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004, and Accentmarketing, headquartered in Miami, which specializes in the Hispanic market.
The markets the "Mural" spot runs, starting in late April, in both general market and Spanish-language TV, are California, Oregon/Washington and Colorado (Denver). "Kabuki" will run in California, Oregon/Washington, Colorado (Southern), Hawaii and Georgia.
The ads, plus Kaiser Permanente content including health tips, nutrition information, recipes, Thrive music selections and an exercise widget, can be accessed at http://www.kp.org/thrive