While the respective presidential campaigns are having it out on the Hispanic airwaves in key battleground states like Florida and Colorado, you’d hardly know it by flipping through the Latino newspapers.

In Florida last week, McCain spent $1 million on Hispanic Television to Obama’s $1.3 million. However, even in El Nuevo Herald, the states preeminent Spanish-language newspaper, investment has been scant.

“The Obama campaign placed an ad with us, but we haven’t gotten anything from the Republicans,” says Robert Armendariz, Editor of the bilingual newspaper Hispania News of Southern Colorado, which reaches 250,000 readers per week. “I say it’s because they don’t have any money.”

Armendariz is quick to point out, however, that the Obama campaign placed “just one little ad.” This comes amidst the $20 million Latino media outreach effort that the campaign announced last month.

Related Article: Hispanic Media Braces for Advertising Deluge from 2008 Presidential Campaign


Portada Staff

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