Kicking off this year’s annual installment of Adweek was the 2007 Mixx conference, produced by the IAB (Interactive Advertising Bureau) and held at the Crowne Plaza in Times Square.
Every stripe of interactive company was represented there, from TNS Media Intelligence to Casale Media, to Google. The conference also included lesser known companies lookin got get noticed in the sea of big fish.
The conference’s keynote address featured an interview of marketing guru and bestselling author Seth Godin by the famed interviewer Charlie Rose. Godin emphasized that in order to get noticed by consumers these days and to get a response for your ad campaign, you need to be selling them something that they are actually interested in hearing about.
“These days, it doesn’t matter how many different websites you advertise on, because visitors will flip through hundreds of pages and not remember a single ad,” said Godin to a packed conference hall. “If you want people to buy your product, make it a product worth buying. If you want people to come to your conference, make sure that you make it one worth going to that people will go home and tell their friends about.”
Hispanic Internet portal Starmedia had a stand at the conference. Among Attendees were executives of Hispanic and Latin American online advertising firm E-volution, Batanga and Terra.