El Diario announced a partnership with The Hispanic Information and Telecommunications Network, Inc. (HITN) to exchange television, print, online and mobile content that will enhance the multimedia experience for their respective Hispanic audiences.
The partnership will create a content exchange between El Diario’s print, online and mobile platforms with HITN’s television and online platforms. In addition, the partners will work together to create new multimedia content channels for both sites. In an initiative to cross promote across all platforms, El Diario will feature HITN’s education and entertainment content across a variety of video and multimedia enhanced platforms. Content features will range from health and lifestyle, education, culture, entertainment and politics. HITN’s website, hitn.tv, in turn will also have access to El Diario’s quality local content across its print, online and mobile platforms, significantly increasing HITN’s Hispanic reach and exposure.