ImpreMedia is launching a multi-year educational campaign entitled “Piensa Digital”/”Think Digital.” The initiative combines a series of grassroots events, education initiatives and multiplatform content all designed to educate and empower the Hispanic community.
“Technology has the power to inform, connect and empower individuals,” said Monica Lozano, CEO of impreMedia. “Providing our audience with a customized, practical and innovative education series ensures that our audience is equipped with the technology tools they need in this modern age. ImpreMedia is committed to their success by empowering them to Think Digital.”
Piensa Digital / Think Digital will cover the many facets of digital tools including: basic computer skills, email, online banking, e-commerce, health, education, lifestyle, and social media among other topics. The campaign will run in five cities across the country: Los Angeles, New York, Chicago, Houston and San Francisco, all specifically designed to offer tiered learning experiences at beginner, intermediate, and advanced levels.
Upon completion of the digital learning experience, participants will get the opportunity to participate in various promotional initiatives for a chance to win personal computers, electronic devices and other digital products provided by Impremedia's sponsorship partners, Hewlett-Packard, Staples, Inc., and La Curacao (Adir International, LLC). ImpreMedia will also leverage its publications to actively promote, inform and implement a dialogue with the community through weekly how-to columns, supplements and promotional ads.