ImpreMedia announced that it is partnering with the automotive solutions company, izmomedia. The partnership will create a new Automovile Portal aimed to US Hispanics car buyers.
The new automotive site that will result from the partnership between impreMedia and izmomedia will offer interactive content and features in both Spanish and English. The site will offer dealerships tailored solutions with the ability to manage inventory in real time and ultimately drive leads and sales to participating dealers. The dealers will have total control of, and access to, their site with full reporting capabilities. It will offer marketing tools such as customizable display and search advertising. The lead-oriented, content and feature driven automotive portal is scheduled to be released in the Fall of 2010.