Responding to the elevated profile of Latino voters, Impremedia 
launched a “Political Marketing Solution” for the ’08 presidential
election, that will undoubtedly continue to grow in future elections.
The company is touting some facts about the importance
of the Latino vote to draw in more political advertising.

These include:
•Latino voter registration has grown 50% in the last 10 years

•Latinos comprise 9% of eligible voters nationwide (there are 
18.2 million eligible Latino voters)
•“New American” Spanish-dominant Latino voters participate at higher
 rates than native born English-dominant Latinos
•Spanish is their language of choice for political news and information
Impremedia, which launched the election coverage website Votolatino 
earlier this year, also points to the fact that the ten states with the largest 
Hispanic populations represent 82% of the 270 electoral votes needed to 
win the election.
 
State
% Hispanic Population
Electoral Votes
California
35.9%
55
Texas
35.7%
34
New York 
16.3%
31
Florida
20.1%
27
Illinois
14.7%
21
New Jersey
15.6%
15
Georgia 
7.4%
15
Arizona
29.2%
10
Colorado
19.7%
9
New Mexico
44.0%
5
Total
-
222
 
 
Related Article: Impremedia Launches Portal Impre.com


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