Responding to the elevated profile of Latino voters, Impremedia
launched a “Political Marketing Solution” for the ’08 presidential
election, that will undoubtedly continue to grow in future elections.
The company is touting some facts about the importance
of the Latino vote to draw in more political advertising.
These include:•Latino voter registration has grown 50% in the last 10 years
•Latinos comprise 9% of eligible voters nationwide (there are18.2 million eligible Latino voters)•“New American” Spanish-dominant Latino voters participate at higherrates than native born English-dominant Latinos•Spanish is their language of choice for political news and informationImpremedia, which launched the election coverage website Votolatinoearlier this year, also points to the fact that the ten states with the largestHispanic populations represent 82% of the 270 electoral votes needed towin the election.
State % Hispanic Population Electoral Votes California 35.9% 55 Texas 35.7% 34 New York 16.3% 31 Florida 20.1% 27 Illinois 14.7% 21 New Jersey 15.6% 15 Georgia 7.4% 15 Arizona 29.2% 10 Colorado 19.7% 9 New Mexico 44.0% 5 Total - 222Related Article: Impremedia Launches Portal Impre.com
Author Editorial Staff @portada_online