impreMedia announced today the appointment of Tiffany O’Hare to VP of Sales & Development, Bill Elliott to VP of Direct Marketing and Hugo Hernandez to Director of Sports Initiatives.
As VP of Sales & Development, Tiffany O’Hare will be responsible for identifying and strengthening national advertising opportunities for impreMedia. She will develop and manage new go-to-market sales strategies including multi-media sales solutions, new client activation programs, and streamlined sales execution processes to support impreMedia’s key business initiatives.
Most recently O’Hare served as National Sales Manager of Entertainment for La Opinión, joining the impreMedia family of companies in early 2010. Before impreMedia, O’Hare began at the Los Angeles Times as an account executive in 2006. She quickly ascended to the role of Multi-Platform National Sales Manager in 2007, and coordinated sales and marketing strategies across the company while developing multimedia packages in print, magazine, digital, and broadcast to target a variety of demographics.
As VP of Direct Marketing, Bill Elliott will be tasked with building a direct response platform for impreMedia, increasing pre-print revenue and sales, and the build-up of database marketing capabilities for impreMedia.
Before joining impreMedia, Elliott was the National Advertising Director at both the Los Angeles Daily News and the Los Angeles Newspaper Group, where he successfully drove advertising revenue and launched several new products. In 2007 he left the Los Angeles Newspaper Group as VP of National Sales and quickly moved into a leadership role as VP of National Advertising for La Opinión and then later as VP of National for impreMedia.
As Director of Sports Initiatives, Hugo Hernandez will be responsible for all aspects of impreMedia’s sports partnerships, sales and marketing. Mr. Hernandez has a proven track record for implementing innovative multimedia solutions and most recently led the highly successful 2010 World Cup campaign for impremedia. Hernandez will lead all high level sports initiatives including international soccer tournaments like Copa de Oro and Copa America, as well baseball, basketball, and boxing opportunities ensuring that impreMedia is positioned appropriately to capitalize on it’s important sports franchise.