Event / Experiential marketing agency Factory 360 has been tapped by IDT Corporation to be their lead agency for event marketing. The IDT initiative is a nationwide program aimed at promoting the IDT / Tigo branded phone top-up cards in top tier markets in California, Texas, Florida, Georgia, DC, Maryland, Virginia as well as the NY/NJ/CT area.

In addition to the account win, Factory 360 has hired Belkis Gunduz to lead the IDT account team in New York as well as field supervision. Belkis comes from GlobalHue where she spent the last 2 years working on Verizon Wireless' National Retail Merchandising & Collateral account.

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