Hewlett Packard is calling on Hispanic families to celebrate Three Kings Day by entering a sweepstakes on its newly-launched Spanish-language website, http://www.hp.com/united-states/ahora.
Three Kings Day (Día de los Reyes) is celebrated twelve days after Christmas on Jan. 6. Also known as the Epiphany, Three Kings Day (Día de los Reyes) is a Christian celebration that commemorates the story of the three kings who followed the star of Bethlehem to bring gifts to baby Jesus. This religious holiday is widely celebrated in the Hispanic community, especially among Mexican-Americans. Sweepstakes prizes will include:
- One Grand Prize: A 32-inch high-definition HP LCD TV (model LC3260N).
- One First Prize: An HP Pavilion dv2000z Entertainment notebook PC
- Three Second Prizes: An HP Photosmart A716 Compact Photo Printer and an HP Photosmart R927 digital camera.
There is also a publicity component to the sweepstakes: Last month, HP announced a new Spanish-language website as part of its customer care for U.S. Hispanic consumers. The website features product information and guides, technology tips and resources, and activities for the entire family. HP also has a toll-free hotline provides access to Spanish-speaking representatives.