Howard, Merrell & Partners hired Scott Adkins as Senior Vice President and Managing Director. Adkins will oversee the agency’s account management team, provide counsel and oversight on client strategies, and lead business development efforts for the full-service advertising and branding agency. Additionally, he will work closely with the department heads to continue to grow and shape the agency.
Additionally, Adkins has served as an integrated team leader on several global accounts, leading multi-agency teams in delivering work for virtually every marketing channel, from mass to direct, digital and social media, experiential, point-of-sale, shopper marketing and mobile.
Originally from North Carolina, Adkins earned his undergraduate degree at University of North Carolina, Chapel Hill. He earned an MBA at the McColl School of Business at Queens University of Charlotte.