Ad sales representation firm Hispanic Media Reps (HMR) just signed on with The Beller Co., who represents Sony Latin Music for digital ad sales. Earlier this year HMR had added Mexgrocer to the digital properties it represents (see related article here).
HMR is also partnering with Garcia Research. Will Vasquez, president of HMR tells Portada that this enables HMR to bring Garcia Research capabilities to HMR clients' efforts. “This is especially good for "pre-testing" a campaign's affinity and resonance with Garcia's nationally representative Panel of Latinos across the US – which is known as Cada Cabeza."