Universal Pictures
Advertiser (Parent Company): NBCUniversal, Inc.
Campaign: “Safe House Movie”
First date captured: 02/01/2012
Language(s): Spanish
Description: Spanish-language mobile campaign for “Safe House” movie featuring Denzel Washington and Ryan Reynolds.
Mobile Site(s): ESPN Deportes Mobile (m.ESPNDeportes.com), esmas.com Portatil.
Burger King
Advertiser (Parent Company): Burger King Corporation
Campaign: “Free Onion Rings”
First date captured: 02/02/2012
Language(s): Spanish
Description: Burger King “Free Onion Rings” promotion (“Aros de Cebollas Gratis”) running February 4th and 5th. Following December 17th “Free Fries Friday” promotion.
Mobile Site(s): ESPN Deportes Mobile (m.ESPNDeportes.com), Telemundo 47 (t47alamano.com), Telemundo 52 (t52alamano.com), Telemundo Chicago (t44alamano.com), Telemundo Dallas (t39alamano.com).
Amtrak
Advertiser (Parent Company): Amtrak
Campaign: “Amtrak descubre Norteamerica”
First date captured: 02/04/2012
Language(s): Spanish
Description: New Spanish-language Amtrak campaign for “AmtrakDescubreNorteAmerica” a microsite that provides more targeted information on train travel and culturally-relevant destinations and attractions.
Mobile Site(s): Terra Mobile (m.Terra.com)
Verizon
Advertiser (Parent Company): Verizon Communications Inc.
Campaign: “Droid RAZR 4G LTE”
First date captured: 02/01/2012
Language(s): Spanish
Description: Launch of Verizon Droid RAZR 4G LTE.
Mobile Site(s): Telemundo Movil (m.Telemundo.com), Univision Movil (Univision.mobi)
Note: campaigns also may have appeared on non-mobile websites
Source: Media Economics Group © 2012
For more information call 1 (704) 841-2030
Portada invites you to the next Hispanic Mobile Marketing Forum – September 19, 2012 – New York
