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We are happy to introduce Hispanic Mobile Breaking Ads, a new section covering Mobile Advertising in the US Hispanic market, through an exclusive agreement with Media Economics Group. We will present a quarterly selection, out of the hundreds tracked by MediaEconomics Group.
Below are ad campaigns from Safe House (Universal Pictures), Burger King, Amtrak and Verizon that were active during February.


Universal Pictures

Advertiser (Parent Company): NBCUniversal, Inc.

Campaign: “Safe House Movie”

First date captured: 02/01/2012

Language(s): Spanish

Description: Spanish-language mobile campaign for “Safe House” movie featuring Denzel Washington and Ryan Reynolds.

Mobile Site(s):  ESPN Deportes Mobile (, Portatil.




Burger King

Advertiser (Parent Company): Burger King Corporation

Campaign: “Free Onion Rings”

First date captured: 02/02/2012

Language(s): Spanish

Description:  Burger King “Free Onion Rings” promotion (“Aros de Cebollas Gratis”) running February 4th and 5th.  Following December 17th “Free Fries Friday” promotion.

Mobile Site(s):  ESPN Deportes Mobile (, Telemundo 47 (, Telemundo 52 (, Telemundo Chicago (, Telemundo Dallas (


Advertiser (Parent Company): Amtrak

Campaign: “Amtrak descubre Norteamerica”

First date captured: 02/04/2012

Language(s): Spanish

Description:  New Spanish-language Amtrak campaign for “AmtrakDescubreNorteAmerica” a microsite that provides more targeted information on train travel and culturally-relevant destinations and attractions.

Mobile Site(s):  Terra Mobile (






Advertiser (Parent Company): Verizon Communications Inc.

Campaign: “Droid RAZR 4G LTE”

First date captured: 02/01/2012

Language(s): Spanish

Description:  Launch of Verizon Droid RAZR 4G LTE.

Mobile Site(s): Telemundo Movil (, Univision Movil (



Note: campaigns also may have appeared on non-mobile websites


Source: Media Economics Group © 2012
For more information call 1 (704) 841-2030


Portada invites you to the next Hispanic Mobile Marketing Forum – September 19, 2012 – New York


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