Well, it has been a while coming, but it seems that with just over three months left in the presidential race, Hispanic media is about to get its due. According to a report by the Washington Post, Barack Obama and the Democratic National Committee are expected to reveal a $20 million investment in Hispanic voter mobilization effort targeting most major battleground states, most notably Michigan and New Mexico, but also
 
The move signifies the heightened profile of the Hispanic voter this election cycle. With recent polls showing John McCain and Barack Obama alternately swapping first place, the Hispanic vote could well decide the country’s next president. It is against this backdrop that the new effort is announced, with DNC chairman Howard Dean stating that the move is a testament to the “enormous potential” Hispanics are seen to have in affecting the outcome of this election and elections to come.
 
According to the DNC, the new campaign will focus on industrial battlegrounds with sizable Hispanic populations, such as Ohio, Pennsylvania and Michigan. Also in the crosshairs will be media properties in Florida, Colorado, Nevada and New Mexico.
 
The money will be spent on niche advertising and other outreach, along with mobilization efforts.
 
Not to be outdone, the McCain Campaign is running Spanish-language radio, online and television ads in key battleground states, though neither the campaign nor the RNC has disclosed a big-ticket initiative such as the one just announced by Obama and the DNC
 
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