Hipcricket, the mobile marketing and advertising company announced the expansion of its Mobile Advertising Network for brands and media companies to reach a nationwide database of opted-in consumers via SMS and mobile display ads in applications and on the mobile Web.
The Hipcricket Network was initially launched in 2008 to allow brands to drive sales to opted-in Hispanics through a single media buy. Today's announcement extends the Network to mass market consumers, further giving brands the ability to reach customers and prospects through targeted and measurable mobile advertising campaigns.
A survey commissioned by Hipcricket in 2009 showed them that while 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust, 83 percent say their favorite brand has yet to market to them via their mobile phone. The company drives measurable results for advertisers by leveraging actionable audience insights.
HBO had worked with Hipcricket's ad network: promoting a pay-per-view boxing match the network delivered a 12.9 percent click-through rate. The 70 percent of those who clicked-through opted into HBO's VIP club, which provides the HBO with a database for re-marketing purposes. Harley-Davidson, Rite Aid, Arby's and Cheetos, among others, have all run mobile advertising campaigns across Hipcricket's Network.