Online ad-network and digital consulting firm Harrenmedia is expanding its presence in Miami in order to cater to advertisers targeting the U.S. Hispanic market. We already reported about Harrenmedia’s plans last January. Harrenmedia is partnering with Vertical 3Media, a digital consulting company recently launched by former StarMedia COO Juan Jose Nuñez .
Vertical3Media , will represent Harrenmedia to U.S. Hispanic clients. “The Alliance with Vertical3 Media will strengthen Harrenmedia’s pan-regional strategy to affirm the importance of this market (U.S. Hispanic) and will provide the best service with the experience and leadership that a partner like Juan José Núñez can provide to our group "- says Engel Fonseca VP of Harrenmedia North Cone.
Juan José Núñez, CEO and Founder of Vertical3Media, shares his enthusiasm on the strategic partnership: "Harrenmedia is a leader in Latin America, and we are honored that they've chosen Vertical3Media as their ally for the U.S. Hispanic Market. I'm sure this is only the beginning of a long and productive partnership for both companies.
Harrenmedia will have a Miami based office and plans to hire employees in the future .Headquartered in Argentina, Harrenmedia used a similar “beachhead” strategy to enter the Mexican market. Its Mexico DC office, currently has more than 15 employees.
Several Latin America oriented digital media companies (e.g. last week’s announcement by MediaMind) are opening Miami offices to target both the U.S. Hispanic and Panregional Markets.