Guitar Center, the retail chain of musical instruments and equipment, selected San Antonio-based advertising and public relations firm, Creative Civilization, as it dedicates its efforts to building relationships with the growing Hispanic market and music industry.

“The Hispanic market represents a large customer base for Guitar Center and we want to reinforce our relationships,” said Norman Hajjar, Executive Vice President & Chief Customer Officer at Guitar Center Inc.

Strategic planning, research, creative, media and in-store promotional activities are all part of Creative Civilization’s partnership with Guitar Center.

Guitar Center will communicate to Hispanics with a new tagline “Se Habla Música” – relaying the message that music is a universal language.


Portada Staff

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