ghg, a global healthcare communications agency, and VML, a global digital marketing agency, both WPP Companies, today announced the formation of a new digital healthcare agency, Healix Digital Health. This joint venture combines ghg's expertise in healthcare marketing and communications with VML's experience in enterprise digital marketing.

Healix will be headquartered in New York City and with an innovation center in Kansas City, Missouri with access to the global WPP network, including Latin America, Asia and Europe. The new company will be led by representatives from both ghg and VML with senior management oversight provided by industry veterans including Lynn O'Connor Vos, CEO, ghg, Matt Anthony, CEO, VML, Erin Byrne, EVP, Chief Engagement Officer, ghg , and Jim Radosevic, Managing Director, VML.

This new initiative was created to leverage the strengths of both companies to meet the diverse needs of pharma and healthcare clients today. Healix will provide best-in-class capabilities in developing digital healthcare strategies and programs that are fully integrated, multi-channel, and expressly designed to improve health outcomes for consumers, engage the professional, and deliver real business results for clients.

"As the healthcare industry continues to consolidate and rationalize, clients will increasingly need a partner who understands not only how to communicate with both professional and consumer audiences – but also how to do so in all media, not least digital," said Sir Martin Sorrell, WPP CEO.

"ghg and VML bring decades of knowledge and expertise in their respective fields of healthcare and digital marketing. They understand the importance of striking the right balance between technology and healthcare and have experience navigating the complex regulatory environment. This venture lays the groundwork for the future of digital healthcare communications."

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