What? According to December 2013 comscore qSearch analysis, Google sites led the search with 67.3 percent of search queries conducted.
Why it matters?Of the 18.3 billion explicit core searches conducted in December, Google Sites ranked first with 12.3 billion (up 2 percent).
ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.
US Explicit Core Search
- Google Sites led the U.S. explicit core search market in December with 67.3 percent market share (up 0.6 percentage points)
- Microsoft Sites followed with 18.2 percent (up 0.1 percentage points)
- Yahoo Sites came in third with 10.8 percent.
- Ask Network accounted for 2.5 percent of explicit core searches
- Followed by AOL, Inc. with 1.3 percent.
Core Search Entity |
Explicit Core Search Share (%) |
||
---|---|---|---|
Nov-13 |
Dec-13 |
Point Change |
|
Total Explicit Core Search |
100.0% |
100.0% |
N/A |
Google Sites |
66.7% |
67.3% |
0.6 |
Microsoft Sites |
18.1% |
18.2% |
0.1 |
Yahoo Sites |
11.2% |
10.8% |
-0.4 |
Ask Network |
2.6% |
2.5% |
-0.1 |
AOL, Inc. |
1.4% |
1.3% |
-0.1 |
*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
ComScore Explicit Core Search Share Report*.December 2013 vs. November 2013.Total U.S. – Home & Work Locations.Source: comScore qSearch.
Throughout December,18.3 billion explicit core searches were conducted .
- Google Sites ranked first with 12.3 billion (up 2 percent).
- Microsoft Sites ranked second with 3.3 billion searches (up 1 percent),
- Yahoo Sites followed with 2 billion.
- Ask Network came in fourth with 452 million
- and AOL, Inc. with 234 million.
Core Search Entity |
Explicit Core Search Queries (MM) |
||
---|---|---|---|
Nov-13 |
Dec-13 |
Percent Change |
|
Total Explicit Core Search |
18,124 |
18,281 |
1% |
Google Sites |
12,095 |
12,299 |
2% |
Microsoft Sites |
3,285 |
3,327 |
1% |
Yahoo Sites |
2,027 |
1,969 |
-3% |
Ask Network |
464 |
452 |
-3% |
AOL, Inc. |
253 |
234 |
-7% |
“Powered By” Reporting
In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.
comScore Explicit Core Search Query Report. December 2013 vs. November 2013 .Total U.S. – Home & Work Locations. Source: comScore qSearch