Google has created a "specialist team" to focus on the U.S. Hispanic market, MediaPost reported. John Farrell, general manager, Google Mexico, told MediaPost that the Mountain View, Calif. company developed a "methodical approach" to developing best practices that will help advertisers across all industries do a better job connecting with this market segment across search, display and mobile platforms.
Farrell points to the U.S. Hispanic market as one of Google's fastest-growing segments. During a gathering of marketers in New York today, Google will share findings from a recent study that suggests advertising — from search to video to display — influences Hispanics.
Mark Lopez recently joined Google as head of U.S. Hispanic, a new position at the company. Mr. Lopez, 40, has been chief operations officer at Terra Networks USA since 2007.