GfK Custom Research North America today announced the appointment of Angelina Villarreal, Ph.D., as Vice President, Multicultural Research.

In this new role, she will partner with other multicultural experts from each of the company's business units to develop, implement, and measure forward-thinking marketing research strategies for the fast-growing Hispanic, Asian-American and African-American consumer segments.

“Angelina brings more than 18 years of experience in market research, with an extensive background in domestic and international research across a variety of industries”, said David Krajicek, Co-President, GfK Custom Research North America.

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