The Early Bird to Portada’s Sept. 21 and Sept. 22 Conferences expires this Friday. We are providing a very special early bird combo rate to attend both our “Emerging Hispanic Markets Forum” on Sept. 21 and our Fifth Annual Hispanic Digital and Print Media Conference: “Marketing to Hispanics: Taking the CMO’s Driver Seat”.
We just got confirmation from Bart Flaherty, CEO Business Sciences at Group M who is going to speak about the all important theme of the “correct” measurement of Hispanic Media ROI during our Fifth Annual Hispanic Digital and Print Media Conference. In addition, Lisa Torres, President Zenith Multicultural, will moderate a panel on the “Mobile/Social Networking Opportunity to reach Hispanic audiences.”
Other major speakers include:
– Fernando Arriola , Senior Director of Media, ConAgra
– Benjamin Jankowski , Global Media Director, Mastercard
– Ellen Liu , Director of Media and Marketing, The Clorox Company
– Cesar Sroka , Connections Director – WalMart account, MV42
– Martha O'Gorman, CMO of Liberty Tax Service
– David Flynn, Marketing Director, Novamex
– Violet Marrero. Manager of Special Projects at State of NJ
We will be adding additional major clients to the roster of speakers. Watch out for announcements during the next few days!
Under the theme “Skyrocketing Consumer Power”, Portada’s Emerging Hispanic Markets Forum at New York City’s Scholastic Auditorium on Sept. 21 will explore how marketers and media can benefit by reaching Hispanics in markets outside of the top 5 Hispanic markets. These markets include Arizona, Colorado, Connecticut, Georgia, Maryland, Virginia, Washington DC, New Jersey, Massachusetts, Oregon, Pennsylvania, the Carolinas and Utah.
The Emerging Hispanic Markets Forum will be followed in the same venue on Sept. 22 by Portada’s flagship Fifth Annual Hispanic Digital and Print Media Conference an annual gathering of major decision makers in advertising, marketing and media from all over the United States. An important section of this year’s edition will have CMO-level executives and budget decision makers explain why connecting with the Hispanic consumer is key to Corporate America's growth.
Register at early bird by Friday August 8th!