Omni Direct, Inc., a U.S. Hispanic direct response (DR) marketing company, announced that it was selected as the DR marketing agency to help develop, launch and test Franklin Electronic Publishers’cInteract with English® product in the U.S. Hispanic market.
Franklin is a designer, developer, publisher, and distributer of globally innovative electronic language learning solutions used on handheld devices, memory media cards, and via Internet downloads.
Karen Schneider, Senior Product Marketing Manager for Franklin, noted, “In 2009, we made the decision to develop an interactive DVD English-language learning product for the U.S. Hispanic market. At the same time, we were closely studying the direct response channel performance. In particular, we were evaluating how a direct response strategy could build a product brand, accelerate retail sales and drive overall in-store and direct-to consumer retail demand.”